REBRAND: 'War Blog' Is Now 'Signal to Noise'
More Content, Less Distractions - Videos - STAY TUNED!
18 months after my Substack started, and celebrating a year of the monetization process, 'War Blog' is now going to be called 'Signal to Noise', in line with the recently rebranded Telegram channel, and also of my presently dormant podcast on Rumble.
I have already written about how I perceived this space to be a 'battle horse' in the 'information war' - hence the name. But a few days after I launched it, a kinetic war itself broke out in the Ukraine, and it has been raging for one and a half years, with the present real danger of spreading throughout Europe and the world.
So, I feel it's time for a change. Maybe we will be blessed and the war will end, too.
The new name 'Signal to Noise' carries a different symbolism to it, as I carried this notion from my musical self.
A good 'Signal to Noise' ratio is a recording or performing audio situation in which you have a lot of the sound signal that you want and not much noise attached.
Similarly, in the Information war, it's to signify the desire for a lot of facts and context, and not much rumors, baseless speculation or enemy defeatist propaganda aimed to kill our spirit.
As a practical matter, the Substack here will try to best complement my work in the Gateway Pundit, and in my social medias.
I will try to have at least one weekly article here, but I've decided not to be relaying every one of the TGP posts, because while this latest avalanche created the highest view rates ever - 66k views in June - it was also generating a steady decline in paid and free subscriptions.
That, of course, is a no-no. Something had to be done about it.
I am not sure how I am going to deal with the TGP posts, maybe I will have a weekly post here with my best content there, maybe some other idea. I have kept posting the links to all my stories in the 'Notes' feed, so you can always find everything there. If you haven't ever seen 'Notes', maybe you should check out. It's a nice feature, but the jury is still out as to whether it was worth feuding with Twitter/X over it (of course, now, our Substack links there generate NO visibility whatsoever).
Another new feature will be the addition of short videos, that I will be rolling out as soon as I can. This will be a feast and easy - I hope - way to share meaningful information while I may be swamped with other stories.
So, please find below all the links to my work in the various platforms, and welcome to 'Signal to Noise'.
*Signal to Noise Telegram Channel*
I love it! Keep on Keeping on! Appreciate your work! 💜