Letter to the Subscribers - Part 2

an open dialogue with the readers

This post is meant primarily to the people who subscribe the War Blog. I won't be sharing it on my other platforms - but, of course, the friends can feel free to share this with whomever they feel like.

<VOICE OVER> PREVIOUSLY, ON PART 1:

'I imagine a hypothetical subscriber going: 'Come on, man - I subscribed to this joint here and now you keep trying to send me links elsewhere? No way - take a hike!'

The hypothetical subscriber above does have a point. People who subscribe to a newsletter/blog are implicitly expecting the content to be handed in the email or in the app.

However, in my position, I'm always looking to get as much synergy as I can from my various platforms.

I can't help but do that - and it usually is put to the service of the War Blog itself: any new article here is promoted on every platform of mine, and some of them are featured and read in the podcasts or videos.

Of course, the blog also has to pull its weight when it comes to promoting the Podcast and my articles in the Gateway Pundit.

Come to think of it, it actually makes a lot of sense that the people that subscribe to my long-format writings be handed in their mailboxes easy links not only to my long-format writings in other platforms, but to my latest video materials.

However, as I mentioned in part 1: only 2 to 5 per cent of the subscribers who open their messages or access the posts are clicking on a link. And that's bad news for me.

Maybe some don't like the subject matter - some may not like GP or Rumble - some perhaps are on phones without proper network or without data left - some may be on a rush or saved it for later and forgot - there are any number of reasons.

But the fact is I have detected that many people do not want to see my content elsewhere. So what can I do about it?

I first detected this phenomenon while I was writing for the Frank Report, so what I did was: first, I published the link promoting my article there, and then I'd repost it here, in full, a few days later. That seemed to work - somewhat.

Now, with the GP, they hold exclusivity over what I write for them, so I can't do that.

Many writers in my position would be hurt in their pride and would probably say 'screw it' and just ignore this fact. But I don't feel like doing that: the people here in this blog are some of the most important readers I have, and many are the ones who I hope will in time become paying subscribers that will help me keep this show on the road.

And now, many of those people are not reading/watching some of my best content. What am I trying to do to solve that?

·         I will continue with the articles here, of course, and will make them better and more frequent as I can. In fact, I'm working on one, right now.

·         I have started producing video exclusive for Substack. I call them Signal to Noise 'bulletins'. First edition was not very well watched, but I'm insisting on it.

·         I am contemplating having weekly posts showing the best of my short-posting on social media platforms, so as to normalize people here to be also reading my content elsewhere.

·         When I am to post here promotional ‘calls to action’ to GP articles or Rumble podcasts, I will strive to explain in a better way you should care about this particular article or video.

However, my best chance resides on a change of mind coming from YOU. So that's why I'm opening this line of dialogue with YOU, trying to explain why I care if YOU read my content.

Feel free to opine in the comments. But of course, as in all posts, keep it civil and respectful as I am to you all, because nasty comments do get deleted.